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HisRoom – The World’s Premier Online Underwear Authority™ When Tomima Edmark founded HerRoom, women’s online source for lingerie, she realized that men could benefit from the same shopping experience. Thus, HisRoom was born. Men no longer had to buy 3-packs in the supermarket or spend tedious hours at the mall. Over the years, we’ve added […]
Big Girls Bras, Etc. was founded by a visionary woman, Elenor Cole, in Dallas, TX in 1998. Her mission was to create a space for women who traditionally had a difficult time finding intimate apparel in sizes that actually fit, in styles that actually flatter. She recognized the Internet as the perfect venue for this […]
Started in 2000, FreshPair was an on-campus underwear delivery service at the University of Maryland and shortly moved to an e-commerce retailer, headquartered in New York. Since the jump into ecommerce, FreshPair are proud to be the largest online retailer of men’s underwear and a leading online retailer of women’s intimates. Besides offering nearly 150 different […]
When Tomima Edmark founded HerRoom in 1998, it was to meet a real challenge in the online shopping world. We could buy so many products online, why not lingerie? Department stores and specialty boutiques don’t carry a wide range of brands and styles in all sizes and colors, making it difficult for many women to […]
Join the Body Positivity Revolution Jewel Toned was created by Rachael McCrary, a lingerie expert who realized her friends had one intimate apparel problem in common – feeling bad and uncomfortable in their shapewear. A better option didn’t exist, so she created Jewel Toned. The result? Shapewear that isn’t quite underwear, and isn’t quite outerwear. […]
Founded in 1901, Hanes has a long history of innovation, product excellence, and brand recognition. In fact, more than 80 percent of U.S. households have our company’s products in them. We revolutionized Tagless T-shirts and underwear, we invented the sports bra, we were the first to advertise a bra on national television (Playtex), and we […]