There was a time in the ‘90s when darkness was all the rage and pink had a bad rep. Enter Jerrod Blandino and Jeremy Johnson. Unimpressed and distressed by the too-serious state of the cosmetics industry, they longed to start a company that brought back unapologetic glamour and femininity. Inspired by a love of Paris, unabashed girliness and the transformative power of cosmetics, they created Too Faced, a boutique brand with big dreams. Today, Too Faced has grown into a leader within the beauty industry, creating innovative cruelty-free cosmetics that women love to wear.
Too Faced was born at the makeup counter. We know how to lovingly connect with women, helping them use makeup to realize their best selves. It’s in our DNA. With an exuberant approach to everything we do:
- We use the finest, cutting edge ingredients to create innovative cruelty-free, color-free color cosmetics that women love to wear.
- We are unabashedly pink, pretty and feminine with a playful wink.
- We show you how to create different looks, inspire confidence to experiment and encourage you to own your pretty.
Too Faced is a serious makeup brand that knows how to have fun.