Deals & Details for Bras

HerRoom – Women’s Lingerie, Bras, Panties, Swimwear & More


When Tomima Edmark founded HerRoom in 1998, it was to meet a real challenge in the online shopping world. We could buy so many products online, why not lingerie? Department stores and specialty boutiques don’t carry a wide range of brands and styles in all sizes and colors, making it difficult for many women to find what they needed. And yet, it seemed impossible to purchase clothing like bras, swimwear and shapewear without trying them on first. To answer that challenge, HerRoom was created and evolved with features designed to make online lingerie shopping as easy and enjoyable as possible. Check out some of our unique features.

More choices. HerRoom has the largest assortment of products of any lingerie site. Whether you wear a 30A or 52J, you’ll find it.

Thorough product information. Not only do we have extensive photos and descriptions, but unlike other sites our content includes features like a measured image, to help you determine how a bra will fit on your body. We want you to know as much as possible before you buy. For instance, if you’re looking for a push-up bra, we show you the inside of the cup so you can see exactly how it works. Fitter’s comments and tips from Tomima give you even more product-specific information.

See It Under. Wonder whether a bra will work with your wardrobe? Every bra product page shows you how the bra looks under six different necklines.

Universal Cup Size™. HerRoom’s trademarked Universal Cup Size™ Syatem (UCS™) takes all the guesswork out of bra sizing. Find your size in one brand and we’ll show you your size (UCS™) across ALL brands. You can even search by your UCS.

Real customer reviews in your size. It doesn’t help much to know what a 32A thinks of a bra when you’re a 38D. See what women who wear your size think. Even filter by ratings. We also offer responses to some reviews from the manufacturer or from our buying team.

Know Your Breasts™ One reason it can be difficult to get the right bra fit is that size isn’t the only factor. Breast shape and other variations also affect how a bra fits. Use our KYB bra finder to find the features and bras that best fit your unique shape.

Detailed site navigation. Search not only by brand or by styles, but also by specific features. Just go to More Bra Styles-> in the navigation on the left and find just what you’re looking for.

VIPoints. With our VIPoints reward program you earn points every time you shop. You’ll earn valuable gift certificates that let you save on both HerRoom and HisRoom. It’s like free money!

Underwearing. This exclusive series takes a look at common wardrobe challenges for every figure and shows you the best lingerie solution.

HerRoom isn’t some anonymous corporation or chain store. It’s the brainchild of one person and has become the largest woman-owned lingerie retailer on the web. Tomima also gives back and has pledged a large sum to a cause dear to her heart: the US synchronized swimming program, USA Synchro. Tomima’s expertise and that of her team brings women the most options and information so customers can easily find what they need and make the best choices.

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Designer Intimates & Apparel for Women & Men

Designer Intimates

Designer Intimates offers amazing deals on designer lingerie from different brands including Felina, Jezebel, Paramour and Black Bow. A unique share & shop system allows visitors to receive high discounts on items shared via social media.

Designer Intimates offer the greatest deals for loyal customers and brand ambassadors. After years of loyal service, they’ve become the number 1 destination for lingerie online.

Designer Intimates’ goal is to ensure you’re 100% satisfied with your experience. If you’d like to return or exchange an item, simply return the item(s) within 60 days and we will issue your refund your exchange. Refunds will be processed in the same form as the original payment type, we cannot refund to different credit cards or accounts. In accordance with health regulations, we can only accept returns on merchandise with all original tags attached.

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Augusta Sportswear & Activewear for Men, Women & Kids

Augusta Active

At Augusta Sportswear, they are driven by the notion that everyone can excel in their chosen activity, with commitment, passion and a little help from the right apparel. Since 1977, Augusta Sportswear has been manufacturing high-performance activewear for teams, coaches and individual athletes. We offer more than 800 styles with a focus on comfort, durability and fashion. Our assortment of items for men, women and children includes on-trend stylings, timeless classics and hard to find colors and sizes. Serving wholesalers, team vendors and individuals, Augusta adheres to a customer-centric service model that creates a seamless and fulfilling shopping experience for you.

Our high-quality activewear is designed to let you be your best, whether on the field, in the gym, or in the studio. That’s why you won’t see our logo plastered across our apparel. But the Augusta way is in every stitch – the quality of our fabrics, the superior engineering of our designs, and the attention to detail. Augusta Sportswear is made to help you shine.

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Lane Bryant plus size clothing

Lane Bryant Plus Size

As the most recognized name in clothing and accessories for sizes 14 through 28, Lane Bryant is all about self-confidence.The fashion that lets every woman be her most amazing self by putting the emphasis on fashion and fit – not merely size – which makes Lane Bryant a style leader.

Their blend of on-trend pieces and timeless classics make us the first choice when it comes to curves – and they’re beyond proud to hold that place in our guests’ hearts.

In 2000, Lane Bryant launched Cacique plus size intimates are a Lane Bryant exclusive and are famous for the fit solutions and fashion styling they offer in bras, panties, sleepwear and more.

Lane Bryant and Cacique items are available in over 775 Lane Bryant nationwide stores and through their brilliant website. The best way to find out if we have a store near you is to use the Lane Bryant Store Locator.

Otherwise feel free to peruse the Lane Bryant website to see the latest on offer. The site is always being updated with the latest fashion products and we have a few staff who always seem to be making a purchase.

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Journelle Luxury Designer Lingerie


Journelle is a designer lingerie store based in New York City, and a favorite online lingerie mecca for the modern woman. With inspiration from the archaic French word journellement, which means “daily” we Journelles believe in wearing lovely lingerie every single day. Our stores and website present a tastefully curated selection of lingerie and loungewear, and provide customers with compassionate, expert service. It is our mission to help women feel wonderful from the inside out, starting at the underpinnings.

Founded by Claire Chambers in New York City, Journelle is dedicated to bringing a fresh approach to lingerie through fashion-forward merchandise selection, sophisticated store design and exceptional customer care. The name, taken from the archaic French word “journellement” meaning daily, is a nod to the belief that wearing lovely lingerie is a everyday luxury. Journelle’s mission is to help women feel wonderful from the inside out…starting at the underpinnings.

She asked friends and colleagues, and it turned out that all the women she knew were in a similar rut. In fact, many of them hadn’t bought a bra in years. Claire thought to herself: If successful, working women in New York City can’t find beautiful lingerie they love to wear every day, then something is missing. She scoured the city, and put together a team of like-minded women who shared her love of designer lingerie and her entrepreneurial spirit.

The first Journelle, our flagship, opened in New York City’s Union Square in 2007. Fellow lingerie lovers rejoiced, turning out in droves to shop Journelle’s lovely offerings. The rest, well, is history.

Journelle is run by a tight-knit group of talented, ambitious women and men, united by our passion (or maybe it’s an obsession?) for gorgeous lingerie. It’s simple: We love what we do, as well as who we sit next to. We thrive on our collective dreams for the company, the joy of teamwork, and our (seriously) fun work environment.

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Big Girls Bras Small to Plus Size Bras, Underwear, Swimwear & Shapers

Big Girls Bras

Big Girls Bras, Etc. was founded by a visionary woman, Elenor Cole, in Dallas, TX in 1998. Her mission was to create a space for women who traditionally had a difficult time finding intimate apparel in sizes that actually fit, in styles that actually flatter. She recognized the Internet as the perfect venue for this pioneering venture. And thus, Big Girls Bras, Etc. was born.

With humble beginnings as a family business, BGB was one of the first online lingerie etailers and the very first lingerie site devoted to full figured and plus sized intimate apparel. From those ground-breaking times, Big Girls Bras has grown to become the go-to store for niche size bras and swimwear, shape wear, sports bras and other intimates, offering more total intimate apparel style and size selections than almost any single retail store, paper catalog, or boutique.

Ms. Cole retired in 2003, but her vision lives on in the company spirit as we remain true to her mission of hand-selecting the best, most supportive, and most flattering bras, swimwear and other intimates for every sized woman.

Big Girls Bras customers continue to shape the company, sharing their challenges, their frustrations, and their humor. Big Girls Bras also keep in close contact with their manufacturers and representatives to keep them abreast of customers’ needs and concerns, discussing with them fitting issues, quality, variety and the ever-present need for more plus-size and full-figured choices in all price ranges and designs.

The Big Girls Bras commitment to bringing together a wealth of intimate apparel product selections for full figure, full busted and plus size women in a tasteful and convenient environment is apparent throughout their website, marketing efforts, and customer service. Big Girls Bras are dedicated to our purpose so that the once joyless, frustrating task of shopping for intimate apparel can hopefully become something easy, relaxing and enjoyable for every woman.

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Lingerie & Underwear from Freshpair


Started in 2000, FreshPair was an on-campus underwear delivery service at the University of Maryland and shortly moved to an e-commerce retailer, headquartered in New York.

Since the jump into ecommerce, FreshPair are proud to be the largest online retailer of men’s underwear and a leading online retailer of women’s intimates. Besides offering nearly 150 different brands for both men and women, FreshPair are also staffed with industry experts that offer advice on every intimate need. Seriously. Just ask them.

In an effort to promote underwear, FreshPair founded National Underwear Day on August 5, 2003. Employing underwear models, it advertised the event in heavily congested areas of New York, including Times Square, City Hall, and the New York Stock Exchange and has been a hit ever since.

FreshPair’s knowledge of “unmentionables” and commitment to promoting confidence through perfect-fitting underwear is what makes us unique. Being dedicated to connecting you with underwear that will help you look and feel your best is what FreshPair look forward to everyday.

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Blackheart Sexy Fashion Lingerie for Young Women

Blackheart Lingerie

Blackheart, started in 2012, is a new fashion & lingerie store for young women ages 18-30. Our collection of bras, panties, corsets, rock apparel, sleepwear, hosiery, accessories and beauty products is hot, edgy, sometimes cheeky and always rock star sexy. Prepare to feel fearless, daring and confident… and a little naughty, too.

Rock your sexy and shop us online at or at one of ten mall locations in Southern California, Texas and Las Vegas. Addicted? Follow us on Twitter and Instagram too: @Blackheart

You’re going to love it to death.

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Koral Activewear


Koral create premium activewear that is driven by fashion, engineered with luxurious fabrics from around the world, and designed to push and empower active individuals to live, look, and feel their best. Koral Activewear stretches the imagination to stretch across your active life.

Versatility, sophistication, and figure flattering fabrics are top priority for Creative Director Ilana Kugel, who combines her native Brazilian flair with L.A. sensibility. Growing up on the spirited beaches and diverse streets of Rio de Janeiro, Kugel was inspired by her surroundings — from the sensual, organic shapes of The Lush Inland to the sleek lines of Rio’s modern architecture. With a thirst to express her cultural influences through fashion, she pursued an education in art and design at Universidade Anhembi Morumbi in Sao Paulo. She later uprooted to Los Angeles to unleash her creativity, talent, and vision in a city that’s home to some of the most influential artists and designers in the world.

Kugel quickly took to the California lifestyle, embracing a healthy, active way of life that undoubtedly fueled her passion for activewear. With roots in swimwear design and construction, her expertise in elevating the female silhouette gives her a distinct edge in designing sexy, fashion forward activewear that effortlessly transitions from workout to night out and everything in between.

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