The Fashion to Figure business story is an interesting one. Starting off in 1904 by the founder of Lane Bryant, FTF currently has 19 stores and there’s a good reason why – they’re trendsetters!
Fashion to Figure was founded by Nick and Michael Kaplan, the great-grandsons of Lena H. Bryant, the revolutionary businesswoman and visionary dressmaker who pioneered plus-size fashion more than 110 years ago. Today, the Kaplan brothers have built their business on the foundation of their family’s deep heritage stemming from their great-grandmother’s passion and belief: “never ask women to conform their figures to fashion, but rather bring fashion to the figure.” Today, this statement continues to inspire the Kaplan brothers and drives their mission as they encourage the notion that fashion is a state of mind, not a size range.
FTF consider their diverse and vibrant community of Stylists and Team Members one big family. Together, their goal is to provide an unforgettable shopping experience. The talented stylists are skilled in matching body types with different styles in a way that leaves guests feeling confident and chic. They pride themselves on their passion for fashion and stay up to date on all of the latest trends and styles.
FTF are always running competitions and regularly update an excellent blog over at http://www.fashiontofigure.com/blog/ which is well worth a read if you’re looking for inspiration and ideas on what to buy at Fashion to Figure.