SEMrush started out in 2008 as a small group of SEO and IT specialists united by one mission — to make online competition fair and transparent, with equal opportunities for everyone. After seven years of trailblazing experiments and constant progress, we’ve grown into the world’s leading competitive research service for online marketing. Having traveled the path from a small startup to a big international company, we at SEMrush are still loyal to the fundamental values that got us to where we are now — adapting to change over following a strict plan and always placing individuals over processes.
Online marketing is never simple. But marketing tools should be! SEMrush originated as an in-house toolkit that we used for our own marketing efforts. And ever since, we’ve been putting all our knowledge and experience in the field into making the most efficient and enjoyable service for online marketing specialists out there.