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It is the LEGO® philosophy that ‘good quality play’ enriches a child’s life – and lays the foundation for later adult life.

LEGO believe that play is a key element in children’s growth and development and stimulates the imagination and the emergence of ideas and creative expression. All LEGO products are based on this underlying philosophy of learning and development through play. Only the best is good enough.

True to its motto ‘Only the best is good enough’, the LEGO Group has been emphasising the importance of high quality since 1932, where the founder Ole Kirk Kristiansen began making wooden toys.

High quality and safe products have remained the focal point for the LEGO Group throughout the years – and it still is, 82 years after the foundation.

LEGO products are tested rigorously to live up to the strictest safety and quality standards – as well as our own high expectations. This approach has made children and adults return to LEGO products time and again.