South Moon Under is a fashion forward company that offers an eclectic mix of men’s and women’s clothing, swimwear, accessories, jewelry, and gifts for the home. Whether shopping in our 22 (and growing!) store locations in MD, VA, DC, NJ, PA, and CT or online at southmoonunder.com, you’ll find the best of both worlds: a relaxed shopping atmosphere, knowledgeable and friendly associates, and trend-setting looks inspired by our favorite people on earth… You!

By providing an ever-evolving, carefully hand picked collection of fashion presented in a fun, comfortable, high-service environment, we give our customers the opportunity to experience the excitement of successfully and confidently expressing their individual style.

What began as a small surf shack in the summer of 1968 has since evolved into a sophisticated, upscale clothing retailer. Still privately owned, South Moon Under offers a sophisticated mix of fashions while remaining true to its laid back and free spirited mindset instilled in the founding store over forty years ago.

Our talented and determined team of buyers, acting as personal shoppers for our customers, create a unique fashion forward selection cherry picked from hundreds of vendors. Resulting in an assortment that can only be found at South Moon Under. Combining the assortment with new merchandise arriving every week delivers to the customer a fresh look every time they visit the store or on line.

Your very own personal stylist. That is exactly what you will find in each of our stores. Whether it’s that final piece you’ve been searching for to complete an outfit or you’re just in need of a fresh new look, put us to work. We’re dedicated to providing you with service and sound advice and promise to do all we can to find exactly what you are
looking for.