Paula’s Choice Skincare began with a commitment to customer advocacy and education, and that remains a core element of our philosophy and product development. We understand the need for skincare that keeps its promises. Products you can feel confident about buying and using.
Paula Begoun, founder and innovative force behind Paula’s Choice Skincare, has helped millions of women worldwide go to the cosmetics counter with the confidence and knowledge to take the absolute best care of their skin. Through the 2.7 million copies of her best-selling books and countless TV appearances, including Oprah, The Today Show, Dr. Oz and the View, Paula Begoun has dedicated herself to customer education and advocacy.
Paula is a globally-recognised consumer expert for the skincare industry. She has been able to put her brilliant research background and exceptional customer-first philosophy to work developing revolutionary products for all skin types and concerns.