Founded in 1984, the Fossil brand was the springboard for everything the company has become for more than a quarter of a century. Fossil prides itself on its commitment to American vintage inspiration. This commitment has allowed for a strong retail presence globally, with more than 400 retail locations, 4,000 wholesale locations and 13,000 employees worldwide.
The heart and soul of the FOSSIL brand – its people, products and culture – is about a unique kind of inspired creativity. Representing the concept of accessible cool, Fossil’s identity is anchored in vintage authentic style mixed with a creative spirit and a sense of humour that extends into all its product offerings, graphics and one-of-a-kind, trademark collectible tins. Fossil creates modern yet vintage products for everyone, a simple yet compelling idea reflected in the Company’s tagline,Long Live Vintage.™
Fossil’s in-house team of renowned designers constantly study and draw inspiration from emerging lifestyle and fashion trends to bring customers the most innovative and unique products worldwide while ensuring consistency with the Company’s existing product offerings and the themes and images that it associates with its products. For its licensed brands, Fossil works with the respective licensor’s design team. In certain instances, Fossil believes that innovations in design details for the Company’s watches and details and treatments in its other accessories have allowed it to achieve significant improvements in consumer acceptance of its products with only minor increases in manufacturing costs. Fossil believes that the substantial experience of its design staff will assist in maintaining its current leadership position in watch design and in expanding the scope of its product offerings.
Alongside the Fossil Brand, the company is constantly developing its multi-brand portfolio. Our diverse portfolio of world-class brands gives us a unique position in the global marketplace. And we’re only getting bigger.
Domestically, the Company sells its products in retail locations in the United States through a diversified distribution network that includes department store doors and specialty retail locations. Department store doors include stores such as Nieman Marcus, Saks Fifth Avenue, Nordstrom, Federated Department Stores and Dillard’s, as-well-as stores such as JCPenney, Kohl’s and Sears. In addition, Fossil sells certain private label products through mass-market stores such as Wal-Mart, Target and Kmart. The specialty retail locations sell a mix of Fossil’s proprietary and licensed brands. Fossil also sells its products in the United Stated through a network of 113 Company-owned stores, with 53 retail stores located in premier retail sites and 60 outlet stores located in major outlet malls.