Juice Beauty’s goal is to achieve efficacy and health goals beyond “natural”, “transparent” and certainly beyond conventional, synthetic chemical-laden beauty brands. The difference? They formulate with certified organic ingredients, which dramatically reduces residue from pesticides, unnecessary synthetic chemicals, and synthetic fertilizer residue in our product ingredients. While there is no certification for “natural” ingredients, organic ingredients are regulated by the USDA.

Since our skin can absorb up to 64% of what is placed on it, Juice Beauty take every precaution necessary to reduce the risk that toxins from pesticides might contaminate our bodies, our children’s bodies, and ocean habitats. The majority of ingredients are purchased from local West Coast USDA Certified Organic farms so the quality can be monitored and fuel waste limited to then manufacture the majority of our products with solar power. Staying local is better for our community and eco-system and believe harnessing sustainable energy is better for our planet.

Juice Beauty’s chemists start with an organic botanical juice base (aloe, jojoba, grape seed, shea, infused with citrus juices) and add powerful age defying or blemish clearing ingredients to deliver highly effective, clinically validated results. Since there’s no inexpensive fillers used such as petroleum glycols or added water, the products are packed with nutrients so every antioxidant rich drop can feed your skin. Most conventional and natural beauty products start with a base of petroleum glycols (butylene or propylene glycols—like petroleum jelly products) that can be laced with potentially harmful chemicals. The other most common base is water. Why pay for a product that is mostly tap water?

The goal for Juice Beauty products is to work as well as – if not better than – conventional products because of the antioxidant rich botanical juice base and highly effective ingredients. According to a study conducted by The Organic Center, organically farmed fruits and vegetables can increase antioxidant levels by nearly 30 percent compared with produce grown on conventional farms. Antioxidants can neutralize free radical activity, which can help in preventing skin damage, resulting in more youthful, healthy looking skin.

At Juice Beauty, they go beyond “natural”, “transparent” and “conventional” … all the way to certified organic ingredients.