The Udder Covers® nursing cover, originally known as the “Priv-A-See” cover, traces its origin back to 1994, when Teri Runco invented the first flexible-yet-rigid neckline nursing cover. In the beginning, all nursing covers were handmade, ironed, folded, and packaged by Teri out of her home.
“I nursed four children and it wasn’t until the fourth one that I decided that there had to be a better way of nursing in front of my Italian father-in-law so that the blanket didn`t fall off, but most importantly that the baby would get ventilation.”
“It was a very simple invention…and when I came up with it, I decided that it was a good idea and that it should be out on the market.”
As time went on, the Priv-A-See brand was retired, and in 2009, Teri’s unique design began selling under the unforgettable name Udder Covers®. Today, Udder Covers® is one of the many stylish, world-famous brands distributed through the parent company Mothers Lounge®. Since its humble beginning 21 years ago, the Udder Covers® nursing cover has now been sold in independent boutiques and major retailers in over 86 countries around the world. As a result, millions of moms have enjoyed nursing their baby in public and in fashion with Udder Covers®. Thanks to you – our wonderful, loyal customers – the Udder Covers® brand has become the #1 selling nursing cover in the world.