Journelle is a designer lingerie store based in New York City, and a favorite online lingerie mecca for the modern woman. With inspiration from the archaic French word journellement, which means “daily” we Journelles believe in wearing lovely lingerie every single day. Our stores and website present a tastefully curated selection of lingerie and loungewear, and provide customers with compassionate, expert service. It is our mission to help women feel wonderful from the inside out, starting at the underpinnings.

Founded by Claire Chambers in New York City, Journelle is dedicated to bringing a fresh approach to lingerie through fashion-forward merchandise selection, sophisticated store design and exceptional customer care. The name, taken from the archaic French word “journellement” meaning daily, is a nod to the belief that wearing lovely lingerie is a everyday luxury. Journelle’s mission is to help women feel wonderful from the inside out…starting at the underpinnings.

She asked friends and colleagues, and it turned out that all the women she knew were in a similar rut. In fact, many of them hadn’t bought a bra in years. Claire thought to herself: If successful, working women in New York City can’t find beautiful lingerie they love to wear every day, then something is missing. She scoured the city, and put together a team of like-minded women who shared her love of designer lingerie and her entrepreneurial spirit.

The first Journelle, our flagship, opened in New York City’s Union Square in 2007. Fellow lingerie lovers rejoiced, turning out in droves to shop Journelle’s lovely offerings. The rest, well, is history.

Journelle is run by a tight-knit group of talented, ambitious women and men, united by our passion (or maybe it’s an obsession?) for gorgeous lingerie. It’s simple: We love what we do, as well as who we sit next to. We thrive on our collective dreams for the company, the joy of teamwork, and our (seriously) fun work environment.