Employing more than 53,731 people in over 160 countries, Adidas produce more than 660 million product units every year and generate sales of € 14.5 billion (all figures relate to 2014). These numbers alone can easily suggest that the Adidas Group is quite a complex organisation. True. But they keep things simple, lean and fast.

In 2013 Adidas introduced the Energy Boost running shoe which featured a completely new cushioning material. Created in cooperation with the German chemical company BASF, the material combines former contradictory benefits of soft and responsive cushioning for a running experience unlike any other. It has changed running forever.

From the court to the catwalk and the stadium to the street. The Adidas brand offers apparel and footwear for every sport, every fashion, every style, whether you are an athlete or fashionista. And in 2011, Adidas brought together sport, street and style for the first time in one campaign to tell the world what it means to go all in, heart over head, inclusion over ego. “all in” (featured by Lionel Messi, David Beckham, Katy Perry and Derrick Rose) lived from the idea that, no matter your goals or challenges, you have to go all in for the ultimate success.