LightInTheBox is a global online retail company that delivers products directly to consumers around the world. Founded in 2007, LightInTheBox has offered customers a convenient way to shop for a wide selection of lifestyle products at attractive prices through www.lightinthebox.com, www.miniinthebox.com, and other websites, which are available in multiple major languages.
LightInTheBox offers products over three major categories of apparel, small accessories and gadgets and home and garden. All of these categories have been carefully chosen as they offer wide ranges of ever-changing products that consumers are always looking for.
LightInTheBox’s innovative data-driven business model allows itself to offer customized products, such as wedding dress and evening dress, at scale for optimal marketing, merchandising and fulfillment.
As of October 2013, LightInTheBox offers products in three core categories: apparel, small gadgets, and home and garden. As of March 31, 2013, LightInTheBox had more than 220,000 product listings, and added an average of 14,000 products each month in the preceding three months. With such a large, growing range of products it’s easy to see why LightInTheBox has become a household name in ecommerce.