Walter Drake, a pioneer in direct mail, began operations in 1947 in Colorado Springs with a single novel idea. In his one-room office, he created a character named “Tommy Turtle” and parents all over the country signed up for their children to receive personalized, upbeat pen pal letters and gifts from Tommy. In the beginning, he advertised in House Beautiful and Harper’s Bazaar magazines. After achieving success in this endeavor, Mr. Drake gradually added more and more products including stationery and address labels for writing letters to family and friends which became very popular during the 1950’s and 60’s as America became a more mobile society.

Today, the business Walter Drake started more than a half century ago, is a leading direct marketer of kitchenware, household products, organizers, personal health care items, gardening and outdoor décor, personalized gifts, calendars and stationery. The extensive line of products offered provide unique problem solvers and specialized items for all ages to enjoy.

Christmas cards — the spin-off idea that evolved from address labels and stationery are still designed exclusively for the catalog, along with exclusive stationery items including calendars, address labels and family organizers.

Personalization continues to be a benchmark of the company. Techniques such as hand painting, printing, embroidery, engraving and foil stamping highlight personalized products. For a great selection of unique timesaving products and gifts.

With operations in Wisconsin and customers from all over, Walter Drake is still providing unique products and values expected from a long-time company. Along with the website, the business now consists of several catalog brands: Walter Drake, Christmas Cards by Walter Drake, and The Best of Walter Drake.