Big Girls Bras, Etc. was founded by a visionary woman, Elenor Cole, in Dallas, TX in 1998. Her mission was to create a space for women who traditionally had a difficult time finding intimate apparel in sizes that actually fit, in styles that actually flatter. She recognized the Internet as the perfect venue for this pioneering venture. And thus, Big Girls Bras, Etc. was born.

With humble beginnings as a family business, BGB was one of the first online lingerie etailers and the very first lingerie site devoted to full figured and plus sized intimate apparel. From those ground-breaking times, Big Girls Bras has grown to become the go-to store for niche size bras and swimwear, shape wear, sports bras and other intimates, offering more total intimate apparel style and size selections than almost any single retail store, paper catalog, or boutique.

Ms. Cole retired in 2003, but her vision lives on in the company spirit as we remain true to her mission of hand-selecting the best, most supportive, and most flattering bras, swimwear and other intimates for every sized woman.

Big Girls Bras customers continue to shape the company, sharing their challenges, their frustrations, and their humor. Big Girls Bras also keep in close contact with their manufacturers and representatives to keep them abreast of customers’ needs and concerns, discussing with them fitting issues, quality, variety and the ever-present need for more plus-size and full-figured choices in all price ranges and designs.

The Big Girls Bras commitment to bringing together a wealth of intimate apparel product selections for full figure, full busted and plus size women in a tasteful and convenient environment is apparent throughout their website, marketing efforts, and customer service. Big Girls Bras are dedicated to our purpose so that the once joyless, frustrating task of shopping for intimate apparel can hopefully become something easy, relaxing and enjoyable for every woman.