Boston Proper isn’t from Boston, and theyre definitely not proper. But they are unexpected, and have been for 25 years. From day one, Boston Proper have been committed to and inspired by the women they dress—women who are fearlessly feminine, distinctively chic and who possess the poise and confidence to wear it like no one else.

Boston Proper cater to an attitude, not an age. Our customer is daring and sexy yet undeniably sophisticated. She may be boho today, casually chic tomorrow and fearless when she feels like it. It’s what makes her unforgettable and what keeps us inspired to curate special pieces she won’t find anywhere else.

Our catalog and website have long transcended the page with an aesthetic and feeling that is aspirational, exotic and uniquely personal. In 2013, the first Boston Proper boutiques opened and today, with 20 boutiques from Las Vegas to Miami, our evolution continues.

While times and technology have evolved us over the years, Boston Proper’s passion and dedication remain unchanged. Boston Proper is committed to surprising and delighting with every interaction, delivering the most amazing personal service, building a lifetime relationship as well as a fabulous wardrobe for women everywhere and empowering them with the personal conviction that confidence is sexy.