Started in 2000, FreshPair was an on-campus underwear delivery service at the University of Maryland and shortly moved to an e-commerce retailer, headquartered in New York.
Since the jump into ecommerce, FreshPair are proud to be the largest online retailer of men’s underwear and a leading online retailer of women’s intimates. Besides offering nearly 150 different brands for both men and women, FreshPair are also staffed with industry experts that offer advice on every intimate need. Seriously. Just ask them.
In an effort to promote underwear, FreshPair founded National Underwear Day on August 5, 2003. Employing underwear models, it advertised the event in heavily congested areas of New York, including Times Square, City Hall, and the New York Stock Exchange and has been a hit ever since.
FreshPair’s knowledge of “unmentionables” and commitment to promoting confidence through perfect-fitting underwear is what makes us unique. Being dedicated to connecting you with underwear that will help you look and feel your best is what FreshPair look forward to everyday.